Maybelline New York has named Yadim Carranza, known as Yadim, as the brand’s Global Makeup Artist.

Yadim will help to shape the identity of the iconic beauty brand – providing artistic vision for Maybelline New York makeup, while becoming the voice of the brand to consumers, press and industry influencers.

A favorite among top photographers and fashion editors, Yadim is lauded for his innovative editorial work and bold runway looks. He is a regular contributor to top fashion magazines, and has created memorable campaigns and photo spreads for fashion labels and celebrities including Calvin Klein, Salvatore Ferragamo, Balmain, Chloe, Alexander Wang, Victoria Beckham and Lady Gaga.

Jerome Bruhat, president, Maybelline New York Worldwide, commented:

“Yadim will add a new energy and urban edge to the brand in both his artistry and expertise in global beauty trends. His instinctive sense of color coupled with his ability to connect with our consumer will create a brand experience in a disruptive new way.”

Photo: Maybelline New York